I see my work as antidote to the dehumanizing qualities of increasingly sophisticated technology and feel a responsibility to develop accessible works of art that encourage a deeper connection to a human experience that is agnostic of nations, race, age and religion. my design inspiration comes from a compulsion to create the thing that everyone on the planet needs. ‘whenever I ask them what they want the most, the answer is almost always, more time. ‘my work as a filmmaker awarded me the privilege traveling the world where I interviewed people from a huge variety of cultures,’ continues thrift. the result is a unique & rewarding feeling of perceiving that you have more time.’ today takes the heady philosophy of the present and blends it with the practicality of industrial time. living between the two extremes of industrial time (regular time) and time on the scale of the year inspired the need for a balance point between the two. ‘time on a scale as large as 365 days opened a window in my mind that allowed me to see time as a spectrum. ‘living with ‘the present’ expands your perception of time irrevocably,’ explains scott thrift. scott thrift has begun a kickstarter campaign to help with manufacturing with plans to have three different constructions: a desk five inch and two different 11 inch sizes. Completing one revolution every 24 hours, ‘today’ stretches perception of time to make space for all of the things in life that cannot be counted.
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